We're pleased to share that SEEEN has gone live with Bradford Bulls RLFC on Century Club, our new product enabling fans to vote on and curate the Top 100 moments in a club's history. This is our first signed client for the product, and we're now in the early weeks of the rollout.

The first moment went live this weekend: Stuart Fielden's try against the Wests Tigers in the 2006 World Club Challenge.

What we're testing with Bradford Bulls

Century Club is built around a simple thesis: a fully searchable, fan-curated digital archive can create value for clubs in three ways:

• New revenue streams: nostalgic, high-traffic historical moments as commercial and sponsorship inventory

• Merchandising: using fan-voting data to identify which moments have the strongest demand for exclusive memorabilia

• Centralising legacy: giving fans one first-party destination to find and share club history, rather than relying on third-party platforms

Bradford Bulls is our first real-world test of this model. It's early days — we're closely watching fan voting activity, engagement, and commercial interest as the archive builds out, and we'll share data and outcomes as they develop.

We see this as a strong early proof point for a broader opportunity in club video archives, and will keep you updated as the picture becomes clearer.