SEEEN

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The SEEEN proposition centres around 3 key pillars: 

The 3 Es bring together SEEEN’s video technology, AI capabilities, Creator Service Partner expertise and the recently acquired Medial business into a clear commercial offering.

At the heart of the strategy is a straightforward idea. Organisations already own vast amounts of video content, but much of its potential remains untapped. SEEEN aims to help customers use that content more effectively — whether to improve learning, reach new audiences or generate greater engagement and revenue. 

Together, the Three E’s provide a framework for how SEEEN can create value throughout the video lifecycle.

Turn passive audience attention into participation. Smart videos that pull viewers into action rather than letting them scroll past.

Engage is about helping content owners find and grow audiences. This is where SEEEN’s 

proposition comes into play. Publishers, creators and media companies can accumulate thousands of hours of content over many years. While attention naturally moves towards producing the next piece of content, SEEEN sees significant potential in what has already been created.

In simple terms, the next viral moment could already be sitting inside a customer’s video library. 

SEEEN uses AI to identify the moments that matter within long-form and archived video, before turning those moments into content optimised for platforms such as YouTube.

That distinction is important. Rather than concentrating solely on clipping newly created videos, SEEEN can help customers revitalise their existing back catalogues. Content that may previously have generated little or no incremental value can be repackaged for discovery, audience growth and monetisation.

The opportunity is not simply to create more clips. It is to generate more views, larger audiences and ultimately greater revenues from assets customers already own. Alongside its technology, SEEEN provides enterprise YouTube support, channel growth strategy, content management and flexible monetisation models. This allows the company to operate as an extension of a customer's digital video team rather than simply supplying another piece of software.

For investors, that combination of technology and service is an important element of the SEEEN proposition: the company can participate directly in helping customers extract more value from their video libraries.

Your entire video library, instantly searchable. Ask a question in plain language — find the exact moment with the answer.

, bringing video-based education, training and communications into SEEEN’s wider technology offering. Medial provides organisations with an easy-to-use and affordable platform to create, manage and deliver video-based learning experiences, with its proposition built around what it's 

Medial Library provides the content management infrastructure. Administrators can manage permissions, organise and curate their media libraries, while users can access content through a front-end video portal — effectively providing organisations, universities and colleges with their own controlled YouTube-style experience. 

 enables organisations to protect, schedule and archive live streams using their existing encoders. Streams can be delivered through a single playback URL, with organisations able to customise the look and feel as well as the pre- and post-roll experience. 

 integrates video creation and uploading directly into leading learning management systems, including Blackboard, Moodle, Canvas and Brightspace. 

Teachers, lecturers and corporate trainers can create content using 

’s capture tools or upload existing material, while students and employees can submit video assignments using their screen, webcam or a combination of both. The addition of AI makes that content more useful. SEEEN and Medial can automatically generate gradable quizzes, identify key moments within videos and make large libraries of content easier to search and navigate. Long-form material can also be transformed into shorter, bite-sized clips, allowing users to reach the information most relevant to them more quickly. For SEEEN, Educate is therefore about more than simply hosting video. It is about making video an increasingly intelligent and effective part of the learning experience.

Turning every video into a revenue machine. Shoppable prompts, contextual call-to-action layers, monetisation at the moment of greatest attention.

The third pillar, Enrich, focuses on what happens once somebody is watching. SEEEN’s 

 transforms conventional video from a largely passive experience into an interactive one designed to generate measurable actions.

The question behind the proposition is simple: what if every video could become an opportunity to engage, convert and sell?

 enables businesses to add interactive features such as end cards and dynamic in-video calls to action at precisely the moments when viewers are most engaged. For example, when somebody reaches a relevant point in a product video, a call to action can appear inviting them to purchase that product. In another setting, the same technology could recommend additional content, provide further information, direct somebody to another resource or encourage a donation. SEEEN says its interactive features are already generating click-through rates of up to 25%, demonstrating the potential to turn passive viewers into active participants. 

 Crucially, those interactions are trackable, giving customers visibility over what viewers are clicking and how their video content is performing. 

can also create interactive reel galleries, allowing viewers to move between related videos, products and resources without losing the context of their original viewing experience. 

AI adds another layer to the proposition by automatically identifying 

 within long-form videos and presenting those moments individually. Instead of forcing somebody to watch an entire video to find the information they need, viewers can jump directly to the sections most relevant to them. Once created, the interactive video experience can be published and embedded directly into a customer’s website. The result is a shift in how businesses can think about video: not simply as content to be watched, but as a digital asset capable of driving attention, interaction, conversion and revenue.

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