Announcement PDF RNS Number : 2714K SEEEN PLC 24 August 2023 24 August 2023 SEEEN plc ("SEEEN", the "Group" or the "Company") Director dealing SEEEN plc, the media and technology platform that delivers AI-led Key Video Moments to drive increased views and revenues across all video content, announces that on 23 August 2023, Adrian Hargrave, Chief Executive Officer, purchased a total of 354,081 ordinary shares of 0.1 pence each in the Company ("Ordinary Shares"), at a weighted average price of 2.26 pence per Ordinary Share, further details of which are set out in the FCA notification made in accordance with the requirements of the UK Market Abuse Regulation, which is appended below. Following this purchase, Adrian Hargrave has an interest in 1,142,414 Ordinary Shares representing approximately 1.22% of the Company's issued share capital. Furthermore, Adrian Hargrave intends, in due course, to sell 150,000 of the Ordinary Shares that he purchased on 23 August 2023 at the same price of 2 pence per Ordinary Share, to certain of the Company's employees and other individuals who have expressed an interest in purchasing Ordinary Shares but are not currently in a position to do so electronically. A further announcement in respect of this disposal will be made when appropriate. Enquiries: SEEEN, seeen.com Adrian Hargrave, CEO Tel: +44 (0)7775 701 838 Dowgate Capital (Joint Broker) Stephen Norcross Tel: +44 (0)20 3903 7721 Allenby Capital Limited (Nominated Adviser and Joint Broker) Alex Brearley / George Payne (Corporate Finance) Tony Quirke / Amrit Nahal (Sales and Corporate Broking) Tel: +44 (0)20 3328 5656 1 Details of the person discharging managerial responsibilities/person closely associated a) Name: 2 Reason for the notification a) Position/status: Chief Executive Officer b) Initial notification/Amendment: Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name: SEEEN plc b) LEI: 213800RQVRMW2KRORN22 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each Adrian Hargrave type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument: Identification code: b) Nature of the transaction: c) Price(s) and volume(s): Ordinary Shares GB00BK6SHS41 Acquisition of shares Price(s) Volume(s) 2.45p 204,081* 2p 150,000 * Ordinary Shares purchased via Adrian Hargrave's self-invested personal pension. d) Aggregated information: ·Aggregated volume: 354,081 ·Price: £7,999.98 e) Date of the transaction: 23 August 2023 f) Place of the transaction: London Stock Exchange (AIM) This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com. RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy. END DSHBXLLLXVLZBBE